Wordpress and Adsense

Online Business

One of the main aims of this experiment was to generate adsense revenue from sites that I’m creating. One of the main revenue earners was planned to be using adsense. CPC advertising is a really easy method of generating revenue from a start-up perspective. The fact of the matter is, is there is little in the way of barriers of entry that stops people using the likes of adsense compared to classic “bricks and mortar” companies.

Anyhow, as this blog is one of the sites I run, I was looking to monetize it a little. The main aim of the site is still really to promote my other activities, but a little revenue to cover hosting would also be good. As this site uses Wordpress for its publishing platform I had a couple of options. These were either place my adsense code into each template page, the downside to this is that this is hard-coded into the pages and not easily changed. The other option was to look for a plugin that would help me manage adsense better.

In the end I went for a little bit of both. On the homepage I went for my own adsense block in the template. For archives, posts and pages I’ve used Wordpress Adsense Plugin. This is a cool little plug-in that allows you to define many different adsense code-blocks and insert them into your posts using tags similar to this

. It then replaces these blocks with the adsense code. You can also configure the plug-in to only add adsense blocks to certain areas of the site (such as posts, archives etc). At the moment this is working pretty well for me.

notsorich @ April 7, 2006